Software ChainsCase Study - Connect through shared experiences
Discover companionship in understanding — Phobia is a revolutionary dating app that connects users through shared sensitivities and mutual interests, fostering empathy and deep connections.
- Client
- Phobia
- Year
- Service
- App development
Overview
After identifying opportunities to reduce churn, the team at Phobia realized the potential for enhancing the user experience through an improved onboarding process.
The original manual selection process was refined to better align with users' genuine interests and sensitivities, leading to more meaningful connections.
The new system involves engaging users with interactive content during onboarding to identify their interests and sensitivities accurately, enhancing the matching algorithm's effectiveness.
What we did
- Android
- iOS
- User Experience Design
- Interactive Content
The development team excelled in crafting an onboarding experience that respects user privacy and consent, improving engagement and satisfaction.
CPO of Phobia
- User satisfaction
- Improved
- Engagement rates
- Increased
- App store rating
- Higher
- User feedback
- Positive